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Author: Editor

Rovio axes 130 staff as Angry Birds growth stalls

October 3, 2014

Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth.

Uncategorized apps, games, media

Right to reply: Can Windows 10 solve Microsoft’s OS woes?

October 3, 2014

Microsoft gave us all a sneak peek into its next operating system, called Windows 10 (skipping version 9 altogether). Warwick Business School Professor of Practice Mark Skilton comments on what the software giant needs to do to avoid a similar fate of its current Windows 8.1 OS.

Uncategorized Android, Apple, apps, content, Microsoft

Case study: How Murphy’s turned Ireland’s rain into beer

October 3, 2014

Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.

Uncategorized Android, marketing

SME marketing budgets 20% larger this year

October 3, 2014

SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013., according to new research.

Uncategorized marketing, media, UK

Twitter gets official TV ratings: Brands link social and TV success

October 2, 2014

Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.

Uncategorized agencies, brands, content, global, media

Facebook sorry for drag queen name ban

October 2, 2014

Facebook has apologised for imposing a ban on fake names, a move that particularly affecting performers and drag queens, and has clarified that it will now allow ‘authentic’ names on the social network, even if they are not the user’s real name.

Uncategorized Facebook

Hong Kong protestors flock to FireChat to bypass web lockdown

October 2, 2014

Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country.

Uncategorized, Video government, Twitter

Reddit gets $50m funding boost- will give 10% back to users

October 2, 2014

Social news site Reddit has won $50m (£31m) in funding from venture capitalists and investors including actor Jared Leto and hip-hop star Snoop Dogg, and is preparing to give 10% of the new shares back to the website’s users.

Uncategorized advertising, content, images, Privacy

Netflix to make first movie: Crouching Tiger sequel set for VOD

October 2, 2014

Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon.

Uncategorized global

AOL expands content deal with MSN

October 2, 2014

AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.

Uncategorized AOL, brands, content, media, Microsoft
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