Digital to make up 36% of all US ad spend by 2019
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report.
Author: Editor
Hyundai’s ‘digital car showroom’ lets customers buy a car in minutes
On Thursday in Bluewater shopping centre, Hyundai Motor are opening the UK’s first digital car showroom that lets people buy a car online in minutes without having to deal with sales people.
Digital shoppers now expecting more from high street shops
The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers.
Ecommerce marketing at Target: Shop assistant Alex becomes internet meme
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just got more complicated.
Understanding programmatic video: Choosing the right path for your brand
Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy.
Email marketing trends: Brands “losing track” of the fragmented customer journey
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals.
Digital Doctor Doolittle: Talk to your dog with wearable tech
Ever wanted to talk to the animals? A new wearable harness has brought man’s best friend even closer, letting dogs communicate with humans via digital technology.
Guest comment: Invisible cars? How social media drives personalised marketing for automotive brands
82% of consumers can’t recall any car advert they have seen in the last 12 months. Matthew Robinson, Marketing Communications Manager at Acxiom, examines the effect of advertising in the automotive industry, and follows research from Acxiom which identified that 82% of respondents couldn’t recall any car advert that they have seen in the last … [Read more…]
Facebook dabbles in ‘Dark Web’ for anonymous browsing
A new way to access Facebook securely and anonymously via the “dark Web” could provide a model for other site, letting users broase the social network anonymously via Tor.
Channel 4 debuts mobile interactive video ads
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience.