Editor, Author at Netimperative

TV remains largest UK advertising channel for automotive brands

May 20, 2019

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

What sales managers want: better auditing and the right resources to close leads

May 20, 2019

Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.

Google hits Huawei: Cuts off Android licence for future phones

May 20, 2019

Google is set to revoke Huawei’s access to its Android mobile operating system, dealing the Chinese company a major blow in accordance with US sanctions.

30% of UK retailers’ ecommerce work ‘offers no value’

May 20, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Retailers in the UK expect 30% of all their eCommerce work to give them back no value, according to a new study.

Google helps fashion brands monitor supply chain for sustainability

May 17, 2019

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

Game of Thrones finale: IKEA claims the TV ad Throne

May 17, 2019

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

Instagram shuts down direct messaging app

May 16, 2019

Instagram is closing down its standalone Direct messaging app within the next month.

SEO trends: Page speed and new web tech boosts Google rankings

May 16, 2019

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

eBay brings its Retail Revival programme to UK

May 16, 2019

Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally.

Case study: Astound Commerce helps Cotton Traders boost mobile conversion rate 24.8%

May 16, 2019

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.