The Economist reveals 10 second ‘blipvert’ ad unit
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’.
Author: Editor
EBay to run programmatic-only ad test next year
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK.
The dos and don’ts of online branding: Why environment matters (infographic)
Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media.
Global Facebook ad costs rise dramatically as shopping season ROI doubles
Overall Facebook advertising costs and ROI rose dramatically year-on-year (YoY) in November 2014 according to the latest global data from Kenshoo.
Mobile trumps desktop for the first time as bookings soar to 50%
Just 12 months since outdoor accommodation specialist Pitchup.com launched its first mobile site and app, handheld devices have now become the key booking platform constituting 50% of sales.
Job matching algorithm wins £100k funding award
TheJobPost has received a funding award of £100k from the UK’s innovation agency, Innovate UK. TheJobPost, which works on a crowdsourcing model, matches employers who have job vacancies with relevant recruitment suppliers based on their specialisms.
Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers
The global advertising market grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.
Technology in the workforce: Six trends for better decision making
With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution.
The ads of Christmas past: Coke’s ‘Holidays are coming’ tops list
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way.
Facebook launches free anti-virus scanner
Facebook is launching its own virus-scanning software to combat the rise in malware being spread through the social network.