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Author: Editor

Top 10 gaming and apps trends of 2014: Oculus Rift, Minecraft and Twitch join big players

December 18, 2014

2014 was another big year for gaming, with Facebook buying Oculus Rift, Microsoft buying Minecraft and Amazon buying twitch. Mobile and console games continued to converge, with Sony streaming PS4 games on its new smartphones. Old cliches were shattered with the news that women play more games than men, with apps fuelling the rise, giving … [Read more…]

Uncategorized Amazon, Apple, apps, Entertainment, Facebook

Lastminute.com sold for fraction of 2005 price

December 18, 2014

Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005.

Uncategorized Europe, France, Germany, global, Italy

Skype adds real-time language translating tool for video calls

December 18, 2014

Microsoft has launched a test version of the Skype Translator which decodes conversations in Spanish and English in real time.

Uncategorized, Video Microsoft

BT’s £12.5bn bid for EE faces legal battle

December 18, 2014

BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead.

Regulation, Uncategorized broadband, retail, UK

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

December 18, 2014

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

Uncategorized brands, Brazil, global, Google, Maps

Ecommerce case study: Britax boosts car seat sales with digital optimisation strategy

December 18, 2014

Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a … [Read more…]

Uncategorized agencies, Australia, brands, content, ecommerce

Janrain buys Arktan to boost social media marketing tools

December 18, 2014

Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.

Uncategorized advertising, apps, brands, Entertainment, Facebook

Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge

December 17, 2014

In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s … [Read more…]

Uncategorized advertising, blogging, brands, content, FMCG

TV sales dip for first time in 60 years as online video rises

December 17, 2014

The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.

Uncategorized, Video Apple, broadband, technology, UK

Amazon beats Google for UK gift shopping searches at Christmas

December 17, 2014

61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.

Uncategorized Amazon, Christmas, content, eBay, Facebook
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