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Author: Editor

M&S online delivery fiasco hits Christmas sales

January 13, 2015

Marks and Spencer has revealed a sharp drop in clothing, gifts and homewear sales over Christmas, as it held back on discounting and suffered online delivery woes.

Uncategorized Christmas, local

Top 5 social networks in US: Instagram growing fastest but Facebook still dominates

January 12, 2015

Instagram was the fastest growing major social network in the US last year, but Facebook retained its lead.

Uncategorized Facebook, media, Twitter

Tesco plans to sell marketing data firm dunnhumby for £2bn

January 12, 2015

Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.

Uncategorized, Video brands, broadband, marketing, retail, video

Search wars: Google loses ground to Yahoo in US

January 12, 2015

Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.

Search, Uncategorized agencies, analytics, global, Google, Search

What makes a video go viral? (video)

January 12, 2015

With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral.

Uncategorized, Video BBC, brands, media

First Great Western tackles passenger delays with digital transformation

January 12, 2015

First Great Western is aiming improve customer information during delays with the launch of its industry-first online Passenger Information During Disruption (PIDD) initiative.

Uncategorized content, digital marketing, marketing, Travel, Twitter

WhatsApp audience now bigger than Instagram and Twitter combined

January 9, 2015

Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined.

Uncategorized Australia, BBC, Facebook, France, Germany

Right to reply: Consumer trust key to wearable success

January 9, 2015

This year has seen an unprecedented number of wearable and connected devices revealed at the annual Consumer Electronics Show (CES). Pierre Naggar, MD Europe, Turn, looks at how marketers should be looking at harnessing the wearables sector, without creating privacy concerns amongst consumers.

Uncategorized brands, Europe, Privacy

10 key mobile trends for 2015: NFC takes off as wearables search for ’killer app’

January 9, 2015

MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015.

Uncategorized apps, Brazil, content, Entertainment, Europe

Tesco sells broadband and Blinkbox to Talk Talk

January 9, 2015

Talk Talk has bought Tesco’s broadband and its Blinkbox online movie streaming service as the telco joins the race for providing ‘quad play’ (mobile phone, broadband, pay TV and fixed-line telephone) to its customers.

Uncategorized broadband, content, media, technology
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