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Author: Editor

Cyber-attacks enters top three global risks – WEF

January 18, 2018

The latest World Economic Forum report on Global Risks 2018 has been made public, revealing that cyber-attacks are a top three risk to society, alongside natural disaster and extreme weather.

Regulation global, government, security, technology, UK

Average Brit spent £220 on online January sales already

January 18, 2018
Over half of ecommerce platfiorms 'won't be fit for purpose next year'
Over half of ecommerce platfiorms 'won't be fit for purpose next year'

British consumers have already spent an average of £220 on online purchases in the January sales, with furniture, clothing, tech items and holiday deposits emerging as the biggest expenditures, according to new research.

E-commerce Christmas, media, UK

Sports streaming firm fuboTV taps SpotX for programmatic marketing

January 18, 2018

Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.

Ads, Video advertising, agencies, brands, content, Entertainment

Cryptocurrencies slump as Asia tightens regulations

January 17, 2018

Bitcoin’s price fell below $10,000 as a dramatic sell-off of all cryptocurrencies entered its second day, amid fears over tighter regulations in Asian markets.

E-commerce, Regulation China, global, government, Regulation, Twitter

Nielsen to measure YouTube mobile app usage

January 17, 2018

Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.

Ads, Content, Video, Viral advertising, agencies, demographics, France, Germany

Lastminute teams with Rough Guides for ad targeting

January 17, 2018

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.

Ads, Content, E-commerce advertising, brands, content, marketing, media

Sainsbury’s uses voice response system to boost CRM

January 16, 2018

Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores.

E-commerce, News CRM, Europe, technology

Multi-tasking Brits embrace mobile working

January 16, 2018

A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research.

Ads, Content analytics, email, technology, UK

Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC]

January 16, 2018

Whether he’s launching satellites or working on the Tesla production line, Elon Musk is constantly proving he’s a man of unexpected capabilities. Just what will he invest in next? This infographic takes a closer look at the entrepreneur’s empire.

Mobile, News infographic, UK

YouTube to screen videos for premium advertisers to tackle brand safety concerns

January 16, 2018

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.

Ads, Content, Regulation, Video, Viral advertising, content, Google, Japan, security
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