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Author: Editor

Bauer Media signs with content discovery platform Taboola

February 7, 2018

Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.

Content content, games, media, technology, UK

Kia ‘takes over’ Waterloo Station with VR marketing campaign

February 7, 2018

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.

Ads, Content Facebook, marketing, media, Twitter, UK

‘Time running out’ for organisations to train staff for the GDPR

February 7, 2018
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer.

Regulation content, government, marketing, Privacy, Regulation

Super Bowl 2018: The social media stats

February 6, 2018

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.

Ads, Content, Social advertising, Amazon, Australia, brands, games

Top 10 Super Bowl ads: Pepsi gets most social buzz

February 6, 2018

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

Ads, Content, Video, Viral advertising, Amazon, analytics, brands, content

Can search trends predict this year’s Oscar winners?

February 6, 2018

At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches.

Content, Search Search, technology

The impact of AI: which countries will win and lose from machine learning?

February 6, 2018

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.

Mobile, News Australia, Google, Privacy, security, technology

Apple hits record sales despite iPhone sales dip

February 5, 2018

Apple enjoyed its best-ever revenues of $88.3bn (£62bn) in the last three months of 2017, despite its latest iPhone range selling nearly a million fewer handsets compared to the same period last year.

Mobile Apple, UK

Right to reply: Has YouTube reached saturation point?

February 5, 2018

YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.

Ads, Content, Social, Video, Viral advertising, content, marketing, video, YouTube

Alibaba sales soar 56% after record Singles Day sales

February 5, 2018

Record spending at its Singles Day shopping event helped sales at Chinese e-commerce giant Alibaba saw surge 56% in the last three months of 2017 on the back of record-breaking Singles day sales.

E-commerce Amazon, ecommerce, local, retail, technology
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