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Author: Editor

‘Sign in with Apple’: A new hurdle for location services?

June 6, 2019

Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.

Ads, Content, Mobile agencies, Apple, brands, email, Facebook

Apple splits iTunes into three parts

June 6, 2019

Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.

E-commerce, News, Video Apple, apps, content, iPad, Maps

Case study: Orlebar Brown boosts customer lifetime value with personalisation

June 5, 2019

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

Ads, Content, E-commerce content, CRM, digital marketing, Facebook, global

Case study: Puretec Fitness revamps eCommerce site

June 4, 2019

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

Ads, Content, News brands, content, ecommerce, Europe, marketing

D&AD Winner: NYT follows up ‘Truth’ campaign to focus on climate change

June 3, 2019

The New York Times launched a new ad on climate change, featuring reporting from correspondent Nicholas Casey and photography from Josh Haner, as part of its ‘The Truth Is Worth It’ brand campaign.

Ads, Content, Video, Viral global, media

D&AD winner: How Nike gambled with politics for a big win

June 3, 2019

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

Ads, Content, Video, Viral images, marketing, media, sport, Twitter

NBC launches streaming news channel

June 3, 2019

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

Content, Video Amazon, Apple, apps, content, global

Office space: Staff want flexi-time (but not flexi-desks)

June 3, 2019

The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.

News games, marketing, media, video

Mail.ru unveils gaming brand My.Games

May 31, 2019

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

Mobile, News brands, games, local, media, Russia

Pet decision making: Greenies ad shows pet dilemmas

May 31, 2019

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

Ads, Content, Video, Viral content
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