Editor, Author at Netimperative

D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’

June 7, 2019

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

Amazon plans 10 pop-up shops on UK high street

June 7, 2019

Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.

Guest comment: Why the network is critical for happy shoppers

June 7, 2019

The ease of shopping has lead to rising customer expectations. Peter Terry-Brown, Unified Communications and Connectivity Director, at Vodafone Business looks at the changing nature of retail stores, particularly in regards to how data analytics will underpin the future success of physical stores.

UK hit by ‘biggest decline on retail sales on record’

June 6, 2019

UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.

Top Data Tips: Stop Measuring, Start Questioning

June 6, 2019

Peter Ruffley, Zizo Chairman, discusses the importance of companies taking control of their data in a way that focuses on questioning the data that is collected, rather utilising the just ‘store everything’ data model, promoted so heavily by IT functions.

Budweiser champions all pride communities with ‘Fly the Flag’ campaign

June 6, 2019

Budweiser has launched its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Yext offers ‘Brand Verified Answers’ in search listings

June 6, 2019

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

Whitepaper: The rise of data enabled TV advertising

June 6, 2019

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

Amazon launches StyleSnap: An AI personal fashion assistant

June 6, 2019

Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.

Amazon plans to deliver by drone within months

June 6, 2019

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.