US web TV firm Pluto TV partners SpotX for ad push
Video ad tech firm SpotX has extended its strategic partnership with Pluto TV, the leading free OTT television service in America.
Author: Editor
Right to reply: Chrome ad blocker pushes creativity back up the agenda
The recent launch of the Chrome native ad-blocker means that creativity (not just programmatic media) needs to be the focus, argues Alex Rahaman, CEO of ad-tech firm, NEXD.
Facebook data-sharing plan with WhatsApp blocked in UK
Facebook has been stopped from making use of UK citizens’ WhatsApp data for purposes beyond the chat app itself.
New in-app tool protect brands in programmatic environments
Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.
UK spending trends: Brexit keeps Brits indoors (but treats remain important)
Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing their leisure and spending habits, according to new research.
Guest comment: Can data help retailers understand the modern consumer?
With multiple different issues driving purchase and shoppers using different technologies to buy products, Uwe Weiss, CEO at Blue Yonder, asks how retailers can ever predict customer behaviour?
Over 50% of UK consumers will share personal data for reward points
Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.
Google ‘removes more than 100 bad ads per second’
Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.
A short history of Google [INFOGRAPHIC]
Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith.
YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.