Editor, Author at Netimperative

GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?

June 13, 2019

A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.

Is Fortnite becoming the next big social network?

June 13, 2019

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

Disruption causing 82% of C-Suite execs to plan to reskill in next 3 years

June 13, 2019

While reskilling employees is frequently discussed, reskilling the C-suite is often overlooked. Amid complex business problems with increased stakeholder consequences, the C-suite faces fresh challenges that require a new response from leaders.

Customer experience trends: Loyalty top priority for brands

June 13, 2019

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

Toy retailer The Entertainer embarks on digital push

June 12, 2019

Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

June 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

9 in 10 Companies see ‘Self-Service’ as the future for customers

June 11, 2019

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

Nike sells digital trainers exclusively via Fortnite

June 11, 2019

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

Most British retailers ‘still have no Brexit plan’

June 11, 2019

Despite three years passing since the EU referendum, over half (57%) of British retailers still have no plans in place for Brexit, according to a new survey.

Crowdfunding trends: Blockchain and video games most popular projects

June 11, 2019

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.