81% of UK marketers feel ready for GDPR (but employers may not be)
GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared, but 7% say their employers still have no plan in place, according to new research.
Author: Editor
Online retail goes from strength to strength in April
Despite it reportedly being another difficult month for sales and footfall on the high street, UK online retail sales went from strength to strength in April, up +18.8% year-on-year (YoY) according to the latest figures from the IMRG Capgemini e-Retail Sales Index.
Top GDPR tips: All the re-opt in mails are pointless and bonkers
As the GDPR deadline approaches, many brands are scrambling to send out emails enticing people to re-opt-in to their marketing messages. Komal Helyer, director at marketing automation suite Pure360 explains why this is not necessary for brands to be GDPR compliant and is alienating consumers.
Royal wedding weariness and how brands can avoid adding to the noise
The royal wedding is dividing opinions across the world – people either looking forward to the celebrations or sick of hearing about it altogether. In amongst the frenzy, Nigel Arthur, Managing Director, EMEA, Urban Airship explains why brands and businesses should ensure their push notifications around the event are as targeted as possible to avoid … [Read more…]
Ocado partners US supermarket giant Kroger for online shopping deliveries
UK online grocer Ocado has signed an exclusive partnership with America’s second-biggest supermarket chain.
85% of firms struggle to comply with GDPR by deadline
With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.
Meeting mania: 60% of workers ‘having more meetings than last year’
Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research.
Shutterstock uses IBM Watson AI to help marketers find images
Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.
Why influencers – not footballers – will score for brands during the 2018 World Cup
This World Cup will be the first truly social native football tournament, but influencers will be more effective for marketing reach than celebrities. Harry Hugo, co-founder and chief campaigns officer at The Goat Agency shares how influencers can help marketers beat ad blockers and create an authentic, relevant connection with fans and non-fans.
YouTube takes on Spotify with ad-funded music streaming service
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.