There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.
London Tech Week, Europe’s largest festival of technology and innovation, hosted the UK’s first live multi-pilot Jet Suit race demonstration over the Royal Victoria Docks waterway next to ExCeL London.
More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.
Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.
Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.
Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.
Ad technology platform Adform has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimise their outsourced services and integration processes.
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