Editor, Author at Netimperative

Cannes Lions highlights: Accelerating Creativity in the Age of AI

June 21, 2018

At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising industry going to interact with AI in their work?

Cannes Lions Winner: Pedigree ‘SelfieSTIX’ sweeps mobile awards

June 21, 2018

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

June 21, 2018

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

Cannes Lions 2018: Highlights from day 3

June 21, 2018

Day Three at Cannes Lions 2018 featured Unilever’s Keith Weed, R/GA’s Barry Wacksman, Apple’s Angela Ahrendts and Jane Wurwand, the founder of Dermalogica. View the video highlights reel below.

Instagram launches long-form video hub IGTV

June 21, 2018

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

White paper: Driving B2B digital transformation

June 21, 2018

With digital transformation still widely misunderstood by many B2B organisations and even feared at the C-level, digital agency Deeson has launched a new white paper to demystify what it means and help organisations get to grips with the change needed to stay ahead.

Author: Editor

Cannes Lions Winner: Pedigree ‘SelfieSTIX’ sweeps mobile awards

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

White paper: Driving B2B digital transformation

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

The programmatic ad fraud battleground: How to fight the good fight

Cannes Lions 2018: Highlights from day 2