Editor, Author at Netimperative

Most consumers are happy to share data (but only if the benefits are clear)

July 3, 2018

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

10% of Brits would cut back on EU trips if free mobile roaming ends after Brexit

July 3, 2018

10% of the public would holiday in Europe less often if free mobile roaming is scrapped after Brexit, according to new research.

Retailers’ failure to deliver a consistent omnichannel experience ‘worse than expected’

July 3, 2018

Over half of ecommerce platfiorms 'won't be fit for purpose next year'

Retailers are failing to provide a consistent omnichannel experience, according to original research by global provider of unified commerce solutions, PCMS.

Kroger to test self-driving delivery cars this year

July 2, 2018

Kroger is testing driverless grocery deliveries this autumn as the US supermarket chain looks to ramp up its ecommerce operations amid rising competition from the likes of Amazon.

1 in 4 marketers ‘rely on their gut’ to make decisions

July 2, 2018

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

Customers turning their backs on businesses with bad tech

July 2, 2018

Three fifths of UK consumers leave a website in less than 30 seconds if it’s ugly or hard to navigate, while a quarter of Britons have switched loyalty for better tech, according to new research.

Strong mobile ad growth in 27 markets across Europe

July 2, 2018

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

Tesco tests till-free stores with ‘Scan Pay Go’ app

June 29, 2018

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

June 29, 2018

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

Guest comment: The power of organised creativity

June 28, 2018

Can a creative process really be optimised by an organised technology? Johann Butting at Slack looks at why, contrary to popular opinion, organisation can stimulate creativity rather than hamper it.