Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.
Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.
Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.
The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.
Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.
On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.
There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.
Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.
Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.
We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
