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Author: Editor

Wimbledon wipe out? 63% of UK scheduled to tune in to World Cup

July 11, 2018

Only 8% will be sticking with the tennis should it over run into the World Cup final, according to new research.

Ads, News brands, content, Europe, media, sport

Social media and the spread of fake news: Could you call It out?

July 11, 2018

You can’t deny the power of social media for enabling conversation like no other medium in history – but is it also responsible for the spread of fake news in our societies?

Content, Social content, Google, media, technology, Twitter

Google gives advertisers new AI-powered ad tools

July 11, 2018

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

Ads, Content, Mobile, News, Search, Social, Video analytics, Europe, Google, local, marketing

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

July 11, 2018

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

Ads, Content, News, Regulation, Social analytics, Facebook, global, Privacy, Twitter

Ebay takes on Amazon Prime Day with own summer sale

July 11, 2018

eBay has launched its own ‘Sales Day’ to combat that of Amazon Prime Day which begins next week.

E-commerce Amazon, eBay, global, marketing, retail

Don’t score an own goal: how social data can help you manage brand risk during the summer of sport

July 11, 2018

As millions, if not billions, of eyeballs focus on the World Cup, brands have prepared campaigns to catch the public’s attention. But done wrong – the fallout from having a marketing crisis on the world stage can do years of damage in just a few moments. Jonathan Barrett, Managing Director, EMEA, Dataminr looks at why … [Read more…]

Ads, Content, News, Social, Video, Viral advertising, apps, brands, France, marketing

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

July 11, 2018

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

Ads, Content, News, Social, Video, Viral advertising, brands, Brazil, global, UK

Tinder launches ‘video loop’ GIF feature globally

July 11, 2018

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

Content, Mobile, Social, Video brands, content, Facebook, France, Germany

Social Media World Cup: Kane and Alli top England social buzz ahead of semis

July 10, 2018

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research.

Ads, Content, Social France, media

French newspaper Le Figaro seals 3-Year deal with Taboola

July 9, 2018

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

Content brands, content, France, media, video
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