Editor, Author at Netimperative

Huawei runs first photography competition judged by AI

July 13, 2018

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer.

Twitter bot purge: 8 million fake followers ditched

July 13, 2018

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.

Ad industry backs AI as ‘next industrial revolution’

July 13, 2018

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.

Asos, New Look, Topshop and Boohoo top list of the UK’s most popular fashion brands

July 13, 2018

The Swedish clothing giant, H&M, tops the list of the world’s most popular brands, followed by Zara and Adidas according to internet search data.

World Cup: France leads global social buzz ahead of Croatia

July 12, 2018

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.

Organisational mindset ‘driving digital effectiveness’

July 12, 2018

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.

Amazon Prime Day: A prime marketing opportunity?

July 12, 2018

With Amazon Prime Day less than week away, Marin offers five reasons to look to the ecommerce giant as a marketing channel, as well as a sales platform.

Guest comment: Why IGTV is making Instagram even more sticky for marketers

July 12, 2018

Last month Instagram launched its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Yuval Ben-Itzhak, CEO at Socialbakers looks at the implications for marketers.

49% of agencies rely on own advertising technology for programmatic media buys

July 12, 2018

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.

Creepy or cool? Consumer attitudes towards new technology

July 12, 2018

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.