Editor, Author at Netimperative

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

June 21, 2019

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

June 21, 2019

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.

KFC ‘Pocket franchise’ app wins two Gold Lions in Mobile

June 21, 2019

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its “Pocket Franchise” campaign in China.

Cannes Lions: Unilever boss warns ‘woke-washing’ hampering brand purpose

June 21, 2019

Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being “polluted” by brands that fail to take real action after making false promises.

The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose

June 20, 2019

Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, … [Read more…]

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

The shopper of the future: brands failing to match customer’s needs

June 20, 2019

Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, according to new research.

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

June 20, 2019

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

Cannes Lions winner: Virtual clothing app wins Digital Craft prize

June 19, 2019

Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.

Cannes Lions: Twitter stats show most popular campaigns

June 19, 2019

With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.