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Author: Editor

Apple becomes first trillion dollar US-listed company

August 7, 2018

Apple has become the first US-listed company to be valued at a trillion dollars after its third-quarter earnings exceeded Wall Street’s expectations.

Mobile Amazon, Android, Apple, China, Google

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers

August 6, 2018

The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.

Content, Mobile, Social, Video, Viral brands, content, Europe, Germany, marketing

Most Brits prefer to ‘self discover’ new brands rather than via advertising

August 6, 2018

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.

Ads advertising, brands, email, marketing, media

Vue Cinema hit by backlash for online payments delay

August 6, 2018

Vue incurred a massive amount of backlash this week when, customers were entered into a queue on its website to complete transactions.

E-commerce

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

August 6, 2018

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.

Ads, Content, Search advertising, brands, content, ecommerce, financial services

GDPR: Three quarters of consumers don’t want to be tied into long-term relationships

August 6, 2018

Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive.

Ads brands, UK

Half of UK consumers find it difficult to know which brands to trust

August 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Ads, Regulation apps, brands, content, email, Facebook

1,100% increase in searches for “What jobs will be replaced by robots?”

August 3, 2018

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.

Search global, Google, marketing, Search, technology

Switzerland digital trends: More than half of social network users on Instagram

August 3, 2018

While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.

Social agencies, content, digital trends, Facebook, government

WhatsApp debuts paid-for business tools (and plans ads)

August 2, 2018

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.

Social advertising, Facebook
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