Editor, Author at Netimperative

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Social poker site KamaGames gets into blockchain

August 17, 2018

European social mobile poker operator KamaGames has announced its entry into the Blockchain and Cryptocurrency landscape with the launch of its own KamaGames Token (KGT).

Identity fraud falls for the first time since 2014

August 17, 2018

More than one in two people fear their identity being stolen by fraudsters

Figures show a 5% drop in the first six months of 2018 compared to the previous year, but plastic cards and online retail accounts have seen increases, according to new research.

Guest comment: Why recruiters need to embrace the gig economy

August 16, 2018

From Uber to TaskRabbit, the gig economy is changing the way we work and use services at an impressive rate. Steve Thompson, Managing director at Forward Role Recruitment looks at why recruiters need to embrace the gig economy now more than ever.

The confirmation page is ‘most undervalued page in ecommerce’

August 16, 2018

The confirmation page is the top overlooked opportunity for ecommerce executives to drive further revenue and improve the buying experience, but half of bosses are not utilising the it effectively, according to new research.

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

August 16, 2018

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.

What online shoppers want: Mobile-first, connected experiences and tailored offers

August 16, 2018

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

Google Map app “still records location even if tracking is turned off”

August 15, 2018

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

Heatwave holidays: Google searches for Cornish holidays soar 363%

August 15, 2018

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

Supercar top trumps: JCT600 creates online motor game for charity

August 15, 2018

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust.