Tumblr has updated its app with an integrated theme editor, making the blogging platform’s full editing tools available on smartphones for the first time.
Previously, users could post, reply and comment on their blogs, but there was no way to create or edit the blogs themselves.
Tumblr has now announced a new update to its mobile app that now includes a baked-in editor for users to tweak their layouts.
Available in the update for both iOS and Android, the tool lets users edit the theme of their blogs — adding new photos and colours as well as manipulating the layout.
“A thing you’d love to do: customize the way your blog looks in the Tumblr mobile apps. Now you can do that. A header image, a multitude of fonts, an infinity of colors. A bunch of other things. You’d discover 3.3 billion combinations if you were foolish enough to count them,” the blog post says.
Tumblr was bought by yahoo for $1bn last year, and the company has been on a drive to boost its presence on mobile ever since. The new smartphone editor tool marls another step in that direction.
The mobile usage is said to be rising by about 124 percent every year, which now covers over 50 percent of the overall engagement of the site.
Read the blog here