Google has revamped its search results with deeper integration of Its new ‘knowledge Graph’ cards, offering encyclopedia-style facts and figures.
First launched at the beginning on 2013, the expansion of Knowledge Graph sees the addition of a drop-down box on some search results, providing information about the site the result comes from.
For example, this result from CivilWar.org provides such a box explaining that the site comes from Civil War Trust, a nonprofit organization. It even includes the founding date, and a little information about the organization itself, in this case, from Wikipedia.
Google’s Knowledge Graph database contains encyclopaedia entries on about ‘570 million concepts, relationships, facts and figures’ under small popup information panels next to search results.
“To help you learn more about the websites you see in your search results, starting today you may see more information about them directly on the results page when you search on your desktop,” said Bart Niechwiej, a software engineer at Google in a blog post.
While the update is likely to enhance search for individuals, it could cause issues for website owners who appear in search results with the added information panels.
Starting as a small trial, Google will continue to expand the number of sites that bring search results with Knowledge Graph entries attached.
The update builds on the biggest change to the search algorithm Google had made in three years, called “Hummingbird”, which focused on Knowledge Graph and natural language interpretation making the core search better at answering longer, more complex and spoken queries.
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