Google to buy visual search firm Like.com for over $100m?

Google is reportedly set to buy Like.com, a visual search and e-commerce firm, for more than $100m.


Reuters quoted a report in Techcrunch saying that Google wants to experiment with a new kind of search technology that appears to be getting traction.
Like.com, which was founded by Munjal Shah and Burak Gokturk in August 2004, raised nearly $50m and started applying computer vision and learning technology to online fashion purchases.
Like.com, which allows users to search a red high-heeled pump and returns a variety of applicable results, has also launched Covet.com, Couturious.com and Weardrobe.com.
Blue Run Ventures, Crosslink Capital, Bay Partners, Leapfrog Ventures, and Menlo Ventures are the investors for the visual search and e-commerce, according to the news agency, which cited other reports.
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