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Shopping companion Stuffster tracks online price drops

February 4, 2013

A new shopping site Stuffster has launched, letting consumers track items and alerts them when the price drops to what they want to pay.

According to its own search tool, Stuffster sees the average price of items online fluctuate by as much as 17.5% during the day.
Supporting the news, Stuffster has also revealed the launch of its Fastest Fallers Index, which has tracked price fluctuations of 691 online products between December 2012 and January 2013.
Using Stuffster to continuously monitor price changes, the site revealed that fashion, beauty and technology products saw the biggest price drops, as over a third (34.9%) of items monitored fell over this period, with savings of over 80% on popular products.
From the items and websites monitored, Shoes and High Street clothing saw the highest percentage drops, with brands like Zara and River Island slashing prices over the past four weeks. Designer clothing and gadgets saw particularly high savings with prices dropping by hundreds of pounds on items like Sony’s Full HD 3D Camcorder and Mulberry’s Bayswater handbag, which fell from £1,699.99 to £999.97 and £895 to £447.50 respectively.
Keir McConomy, CEO for Stuffster.com, commented, “Over the past few years we’ve seen a boom in online shopping as consumers log on in search of the best deals. There are big savings to be had online for the savvy shopper. Retailers often adjust prices of products multiple times per day based on supply and prices can fluctuate by as much as 10-30% in the same day, and flash sales with big savings can happen suddenly. But it can be easy to miss out on these great deals because previously it was impossible to constantly check prices on the things we want to buy.”
Using Stuffster’s Trakology technology, the site did not only reveal price drops, but also price increases and daily fluctuations. Online prices can vary by as much as 17.5% in a day, as retailers adjust their prices multiple times according to supply and demand. For example, Stuffster saw Samsung’s NX 1000 Digital Compact Camera drop from £399.99 on Amazon to £329.99, only to increase back up to £399.99 just 6 hours later.
Stuffster tracks prices of any product on any website in the world, including Amazon, ASOS, Karen Millen, John Lewis and Currys. All items are stored in Stuffster in a “Stufflist”, a central Wishlist of items they want to buy, or they can organise them in “Stuffboards”.
Stuffster is a free service for consumers to use, and has launched following over a year in development.
Keir McConomy continues, “We’ve launched Stuffster to help put the power back into consumers’ hands. Stuffster helps take the stress away by constantly tracking the items you want, so you never miss out on a bargain if the price drops on an item or it goes on sale. By using Stuffster, you can regularly save 25-50% off many of the items you want to buy and in today’s economic climate that can make a big difference or allow you to treat yourself with the savings made. What’s more, Stuffster helps save you time and hassle by organising your shopping items in one central place, so you never have to make a manual list of items ever again.”

Stuffster Fastest Fallers Index (Source: Stuffster.com, based on a selection of 691 popular items between December 2012 – January 2013)

stufster1.jpg

Table 2 – Some of the biggest price drops tracked on Stuffster.com (based on a selection of 691 popular items between December 2012 – January 2013)

stuffster2.jpg
*This data is based on price drops from December 24, 2012 to January 22, 2013. Stuffster monitored a selection of 691 items on 83 online retailers from across technology, fashion and beauty.
www.Stuffster.com

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