Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
When asked to clarify who or what Biz Stone is only 11 per cent identified him correctly as the founder of social networking site Twitter.
Other popular answers included a type of mineral and an indie band front man.
Other areas leaving marketers flummoxed were the UK websites that attract the most users. As many as 92 per cent of respondents failed to identify Facebook as having the highest user figures.
Surprisingly, Wikipedia was named more frequently by 23 per cent of people, although it attracts 310 million users in comparison to Facebook’s 510 million.
A saving grace for marketers was that three quarters of those questioned correctly identified Mark Zuckerberg as the founder of Facebook.
Methodology: A poll of 562 marketers conducted by Emailvision at the Online Marketing Show 29 – 30 June, 2010
Source: www.emailvision.co.uk
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