Microsoft is inviting users to test its Bing search engine aginast Google in a side by side challenge, called ‘Bing it on’.
Microsoft has long struggled to convince users that its Bing search engine delivers better, more focused results than Google’s market-leading search. Now it’s challenging users to put the two searches through their paces in a “side by side search-off” at BingItOn.
Microsoft claims Bing as a 2:1 winning ratio.
A blog post from Mike Nichols, who is corporate VP and chief marketingofficer for Microsoft’s Bing, says that in tests Bing “regularly [beats] Google in web search results quality”. He adds, “Since relevancy of search results is the #1 driver of searchengine preference, the time is right for a wake-up call for searchers – better web search results are available at Bing.com.
“Today, we’re asking people to click and choose which web search results they prefer via a fun, non-scientific blind comparison test called Bing It On. Our mission is to show people it’s time to break the “Google habit” and that Bing has reached a quality level that will make it easy to switch. You can try it for yourself at Bingiton.com.”
In a promotional video, people are asked to bet things like their jumpers against an Xbox 360.
Watch the video here:
http://www.bing.com/community/site_blogs/b/search/archive/2012/09/06/search-quality-insights-behind-the-bing-challenge.aspx
