Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

August 18, 2020
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.

Data from Pinterest’s Global Beauty Report shows that:

  • The desire for personalised beauty continues to only grow. In June, global searches related to natural hairstyles started rising with ‘natural hairstyle for Black women’ up 28x and ‘black lipstick aesthetic’ increased 89%*.
  • Au naturale is reigning with a “less is more” approach. Pinterest users are embracing their freckles and blemishes with searches for ‘Asian freckles’ up 59%, ‘models with acne’ up 2x while searches for ‘wrinkle remover’ are down 30% and ‘scars remover’ are down 96%.
  • Men are also looking for creative ways to embrace and express their physical appearance with ‘long hairstyles’ for men’ up 25x and ‘creative makeup looks’ up 7x.

The report comes as the social media platform updates its beauty features. Pinterest’s inclusive beauty results filter is now available in additional countries, including the UK, Canada, Ireland, Australia, and New Zealand.

The feature has also been refreshed so that users can easily filter beauty-related results by skin tone right from the search results page. In addition, the quality of the technology has also improved and the number of beauty and fashion Pins where a skin tone can be identified has quadrupled. Pinterest’s skin tone signal is now 3x as likely to detect multiple skin tone ranges in top search results.
Pinterest’s virtual lipstick makeup Try on is expanding to include over 9K lipstick shades.

Unlike other AR technologies, Try On doesn’t smooth skin or have image altering effects that make people look less like themselves – it’s actual (not augmented) reality. Try On is currently available in the US, and will be launching in the UK in the coming months.

Chloe Pierre, Founder of thy.self says, “The importance of diversity in beauty is simple, we need coverage and we need representation. It’s amazing that Pinterest is now going to have skin tone ranges in the UK as a feature to find inclusive products and inspiration based on your skin tone. Everyone wants to feel seen and it’s about time for all brands to get on board. This is a great tool to make people feel seen, heard and it benefits everyone. It’s great to know Pinterest will have a plethora of diverse beauty examples and inspiration to help grow the industry and that’s what inclusivity is. Features like this will help drive cultural change and make people feel good about themselves.”

Search, Social ecommerce, social media

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT