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Month: September 2017

5 predictions for the future of retail

September 22, 2017

Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail.

E-commerce Amazon, apps, brands, retail, technology

Rise of eSports: Level Up Media launches TheGamer.TV

September 21, 2017

Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.

Content, Mobile, Video advertising, brands, content, games, global

When should a child get a smartphone? Parents think 11

September 21, 2017

UK parents believe children should be 11 years old before they own a smartphone or tablet with internet capability, with 61% only wanting it for emergency, according to new research.

Mobile marketing, technology, UK

Shutterstock Custom helps brands with content creation

September 21, 2017

Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.

Ads, Content, Search brands, content, global

Google buys half of HTC for $1bn to take on Apple and Samsung

September 21, 2017

Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business.

Mobile Android, Apple, Google, Samsung, technology

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

September 21, 2017

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

Ads, Content, News, Video content, media, video, YouTube

Email fail: Amazon mistakenly sends baby registry emails

September 21, 2017

Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.

Ads, E-commerce Amazon, email, media, retail, Twitter

The Body Shop hires Urban Airship for mobile wallet campaign

September 21, 2017

The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.

E-commerce Apple, brands, email, media, retail

The checkout “is least satisfying part of the omnichannel shopping experience”

September 20, 2017

Poor payments experience at the checkout is the weak link in connected customers’ omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.

E-commerce Android, Apple, email, technology

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

September 20, 2017

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

Ads, Content, Regulation advertising, agencies, Apple, brands, content
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