Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.
Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research.
Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.
Start-up advice is easy to find, but what about firms that have survived those crucial first three years but are looking to expand? In this article, Philip Rooke, CEO of Spreadshirt offers tips ion moving your business from a start-up to a grown-up.
Twitter is doubling its character tweet limit for a “small group” of select users, with a view to doing the same for more people in the future, as the embattled social network looks at new ways of growing engagement.
Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.
There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.
Solar windows, electricity generating clothes and robot chefs; the future of home tech is here. This infographic from Service Octopus looking at some of the most exciting and innovative future tech for the home.
Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass.
Business finance company MarketInvoice surveyed UK businesses on their awareness and adoption of fintech (financial technology) products and services.