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Month: January 2015

Top tips: Making the vital distinction between a ‘User Experience’ and a full ‘Customer Experience’

January 15, 2015

As the digital and real worlds merge, brands need to unify their customer experience across their websites and offline, argues Udesh Jadnanansing, Founder and Managing Partner at Mopinion.

Uncategorized agencies, apps, brands, content, retail

Meetrics accredited by MRC for ad viewability across display and video

January 15, 2015

Meetrics, a company that maximizes the viewability of online ads, has been granted accreditation by the U.S.-based Media Rating Council (MRC) for its Viewable Ad Impression measurement in its Ad Attention Monitor product, for both display and video ads.

Uncategorized advertising, media, technology, video

UK online sales exceed £100 billion in 2014

January 15, 2015

A solid Christmas online finished off 2014, with new data from the IMRG Capgemini e-Retail Sales Index indicating that £104bn was spent online in 2014, the first time annual spending has exceeded the £100bn barrier.

Uncategorized Christmas, retail, smartphones, UK

Teradata boosts mobile marketing software with Appoxee buy

January 15, 2015

Teradata has bought Israeli app marketing platform Appoxee as the markting software provider looks to boost of mobile assets.

Uncategorized analytics, apps, brands, comScore, digital marketing

BuzzFeed’s top 30 linkbait phrases (number 18 will blow your mind)

January 14, 2015

When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site.

Uncategorized content, Facebook, technology, UK

Guest comment: Rise of the data force- The emergence of the Chief Data Officer

January 14, 2015

With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. Boris Huard, Managing Director, Experian Data Quality, argues why an expert who can define the organisation’s data strategy and become the guardian of data quality will be a crucial role … [Read more…]

Uncategorized eBay, infographic, Regulation, UK

UK adspend grows at ‘twice the rate of the economy’

January 14, 2015

New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.

Uncategorized adspend, advertising, brands, content, government

Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing

January 14, 2015

2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.

Uncategorized Apple, brands, content, digital marketing, marketing

Virgin Active debuts virtual fitness classes with digital wristbands

January 14, 2015

Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.

Uncategorized digital marketing, marketing, media

Black Friday sales lead to slower growth in December- BRC

January 14, 2015

Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.

Uncategorized brands, Christmas, ecommerce, Europe, marketing
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