LinkedIn has redesigned its profile pages with a new image-centric layout, but is initially only rolling out the new features to premium customers.
The new design was launched with LinkedIn’s new $10 per month premium membership tier — dubbed ‘Spotlight’ — a significantly more accessible price point than LinkedIn’s previous fees, which ranged from $30 to $440 per month.
LinkedIn said that its Spotlight membership was created for “members looking to get their foot in the door by enhancing their own professional brand.”
The new design was part of a larger suite of tools added to the premium service, including enhancements to how premium users appear in search results.
Premium users can now pick from a set of personalized keywords to add to their account in hopes of showing up more frequently in search, and when they do, their profiles will be twice as large as members who are using LinkedIn’s free service. LinkedIn has 300 million registered users, and “a little competitive edge can go a long way,” the company wrote on its blog.