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BBC ramps up mobile search

March 7, 2014

The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach.


bbc%20mobile.jpg
For the past year, if you performed a search on http://www.bbc.co.uk/ from a mobile device, you would have received the main desktop search results page, where ‘pinch and zoom’ was required to resize the page to an appropriate size.
This wasn’t a great user experience and with the mobile search audience more than doubling in the past 12 months, the BBC wanted to improve their experience urgently.
The resulting mobile-optimised, search results page allows you to search quickly and efficiently across News, Sport, TV & Radio, iPlayer and Editors Choice. The search query and results page will resolve to your handsets orientation and screen size.

Search, Uncategorized BBC, content, sport, UK

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