While Android makes headway in many regions, Apple continues to dominate the tablet market in the US, with iPad users generating 4 times more traffic than people on Android tablets.
The report from ad network Chitika, looked at web traffic across its network by hour, trying to find any patterns that might differentiate one tablet from another.
“Microsoft has positioned its Surface tablets as devices more fit for work activities as compared to those from other manufacturers. The question remains though, are Surface tablets actually being used in work settings more so than iPads or other tablets?” the report asks.
“Based on North American usage data, the answer is yes –Surface users generate a slightly greater share of their total Web traffic during working hours as compared to iPad or Android tablet users. However, in terms of raw traffic volume, iPad and Android tablet users lead the pack at all hours of the day, and usage patterns among all tablets remain relatively similar overall.”
The new report looks at data from January 20 to February 2, 2014, looking at approximately 300 million U.S. and Canadian ad impressions.
The Chitika reports have consistently shown that the iPad dominates its ad network when it comes to ad impressions.
Although the report says that Microsoft’s tablet does seem to be used more at work than at leisure time, the data coming from the Surface tablets seems to be so small as to be statistically insignificant.