As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November.
The research, from Nielsen, found that during the month, Google was the most popular Web brand, attracting 161 million unique visitors to its websites.
Amazon had the largest monthly increase among the top 10 sites, up 3 million unique visitors from October, while opening its doors to nearly 85 million consumers during the month that includes the Black Friday and Cyber Monday shopping holidays.
Looking at the overall online audience, 210 million Americans accessed the Internet in November 2013, spending more than 27 hours per person surfing the Web.