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  1. Whilst person-to-person SMS appears to be in decline, business (and specifically application-to-person) SMS continues to grow at a very impressive rate globally. Business SMS is still really only in its infancy in the US, unlike theconsumer market which appears to be in decline. This is due to its low cost and high response rates compared to other media – making its ROI far higher than email, direct mail, telemarketing or social media. Write SMS off at your peril America !

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