Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Google forced to disable autocomplete search in Japan

March 27, 2012

Google has been ordered to disable part of its autocomplete function in Japan after complaints it violates privacy. The Tokyo District Court approved a petition by the man, who claimed typing his name into the search engine generated a suggestion linking him to crimes he did not commit, lawyer Hiroyuki Tomita said.

autocomplete.jpg
If a user accepts the search suggestion, thousands of results are produced that imply criminality of which the man is not guilty, Tomita said.
Lawyer Hiroyuki Tomita said the effect on the man’s reputation has meant he has found it hard to find work.
Google has so far not carried out the court’s request – but said it was “reviewing the order”.
“A Japanese court issued a provisional order requesting Google to delete specific terms from autocomplete,” the company said in a statement on Monday.
“The judge did not require Google to completely suspend the autocomplete function.”
Auto-complete is a function provided by many search engines that predicts what a user may be looking for. It is often based on what previous users have searched for when they typed the same initial letters of a word.
Tomita said the auto-complete function was problematic because it guides users to sites that may contain false or misleading information.
“It could lead to irretrievable damage such as a loss of job or bankruptcy just by showing search results that constitute defamation or a violation of the privacy of an individual person or small and medium-sized companies,” Mr Tomita told Japanese news agency Kyodo.
Google has responded to the man’s complaints by saying that since the results are compiled automatically there is no intrusion of privacy.
“These searches are produced by a number of factors including the popularity of search terms,” the company said.
“Google does not determine these terms manually – all of the queries shown in autocomplete have been typed previously by other Google users.”
The petition was approved by the court on March 19, but Google has so far refused to take action, saying Japanese law does not apply to its US headquarters and its own corporate privacy policy, Tomita told reporters.
It is not the first time the feature has come under scrutiny. In December 2010, Google tweaked autocomplete so that terms relating to piracy did not automatically appear.
However, the company attracted further criticism after it refused to remove sites hosting illegal copyright material from its search results.

Search, Uncategorized Google, Japan, Privacy

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT