Playboy is launching a new online site ‘i.Playboy.com’ giving subscribers access to every page of its magazine since its first issue 57 years ago.
The service costs $8 a month or $60 a year, and will give subscribers access to each issue of the magazine page by page just as it appeared when it came out.
“They no longer have to store 57 years – 682 issues – of Playboy under their mattress,” said Jimmy Jellinek, Playboy’s chief content officer, adding the site is “meant to appeal to that sense of collective nostalgia and affinity”.
In addition, subscribers will be able to search for anyone who has been interviewed in the magazine, or for writers who contributed articles.
Users can search for articles by the likes of John Updike, Kurt Vonnegut and Jack Kerouac.
Chicago-based Playboy has seen its print circulation fall to its current 1.5 million from 3.5 million in 2006.
