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Research round-up: 16th September 2010

September 16, 2010

This month’s top digital trends: Half think filesharing is legal; Mobile Phone Use on Planes; Online shopping savings; Digital Ad Spend Grows; SMEs addressing the web ‘after hours’; College Students Tweaking Facebook Privacy Settings; New Smartphone brands; Email Service Provider Turnover; Employee innovation; Senior executive pay cuts; Geo-data; Women and career breaks; ‘Staycations’; Mobile TV Networks; Service provider qualifications; Reliance on IT freelancers; Broadband becoming the next utility; Digital paper chase; Mobile Gambling Wagers; Apple TV v2; Marketers ‘may have the wrong email technology’; Prepaid scratch cards; Legal services; Searches for flights

Half think downloading music for free is legal
Nearly half of surfers don’t think they’re breaking the law when they download music or films for free, according to a survey.
Nearly half of surfers think it’s legal to download single music tracks, albums or movies without paying, according to a survey by security firm Symantec.
The Norton Cybercrime Report: The Human Impact report also found that 24 per cent believe it’s legal and “perfectly okay” to secretly read other people’s emails or browser history.
The survey also revealed that 65 per cent of web users have been scammed online, with many blaming themselves for cybercrime rather than the attackers.
Victims said that it has left them angry (58 per cent), annoyed (51 per cent) or feeling cheated (40 per cent).
Only a small percentage (3 per cent) of those surveyed actually believe that they wouldn’t
“We accept cybercrime because of a ‘learned helplessness’,” said Joseph LaBrie, PhD, associate professor of psychology at Loyola Marymount University.
“It’s like getting ripped off at a garage – if you don’t know enough about cars, you don’t argue with the mechanic. People just accept a situation, even if it feels bad,” he continued.
However, only half of adults would change their online behaviour and be more cautious if they became a victim and only 44 per cent told the police.
The report found that each crime takes an average of 28 days to resolve – which put off 28 per cent of respondents from reporting it – and the average cost of each is £216.
Online shopping ‘has saved Britons £27,024 each over the last ten years’
A survey published yesterday revealed the astonishing figure that on average every online shopper is saving £2,702 every year by bagging top deals on the internet.
“Online companies have lower overheads than high-street operations and can pass on those savings to their customers,”

Uncategorized Apple, brands, broadband, digital trends, email

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