Philips is launching a new global online-only comedy series ‘Nigel and Victoria’ to preview a series of new lifestyle products that includes iPad accessories, a solar rechargeable power pack, and different types of headphones.
Launching today, the series follows the off screen romance between the sexy, gadget-crazy Victoria, who reviews Philips products in a very personal honest way; and Nigel, the loveable and very British, marketing manager from Philips who just can’t stop interfering.
The show is a classic case of Boy meets Girl, Girl meets Boy. Boy loves Girl. Girl doesn’t love Boy. Boy embarks on endless ways to impress Girl. It is a love story told in three and a half minute episodes.
Shot in a mock-documentary style, each of the 8 weekly episodes will be distributed primarily through http://www.youtube.com/nigelandvictoria and available to watch on Philips.com from September 6.
The project began with 8 product reviews, each of which has their own behind the scenes episode that forms the basis of the series.
Nigel and Victoria was created by Philips and produced by online video production company Wenneker TV and comedy production company Hoot.
The series is a first for Philips which aims to engage consumers with reviews about its products in fun, entertaining way.
Gary Raucher, Vice President and Head of Integrated Communications, Philips Consumer Lifestyle said: “Today’s online savvy consumers expect a brand to do more than simply push its products. Consumers want brands to engage with them in an open and credible way. They also want brands to make entertaining content that they can discover for themselves and share online. ‘Nigel and Victoria’ is a great example of this, and we hope the public embrace the show.”
