Memes saved? MEPs vote to reject EU copyright law proposal
MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.
user generated content
Miller Lite turns fan photos into national TV ad
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag became the No. 2 branded hashtag on Twitter.
Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.