Up-rooting all your data and campaigns and migrating to a new Email Service Provider (ESP) is doubtless a major project, but Stream:20’s Katie Gibson suggests that a bit of forward-planning goes a long way towards smoothing the big move.
As digital technology changes where, when and how we watch video content, how can broadcasters and advertisers adapt to new viewing habits? Jamie Estrin, General Manager, Collective looks at the growing demand for 5 –minute ‘snack content’ and the new opportunities this presents for marketers and content providers alike…
M&S will be using Efficient Frontier’s bid management platform for its UK and international search marketing campaigns.
Rapper and technology enthusiast MC Hammer has launched his own internet search engine, WireDoo, with the slogan, ‘search once and see what’s related.’
UK-based tag management firm TagMan has received $5m in its second round of venture capital funding.
Twitter and Google have so far failed to reach an agreement on integrating their real-time search tools, according to a news report.
Dropbox has raised $250m in Series B funding, as the firm looks to expand its file-sharing services.
UK online grocery sales are set to more than double to £11.2bn in the next five years, as consumers switch their weekly shop from the high street to online, according to new research.
‘Gamification’ – the concept of using game design techniques in marketing campaigns, has become a popular buzzword, but do marketers really know what it means? According to a survey of over 100 marketers, the term leaves two-thirds of marketers in the UK stumped.
India has launched what it says is the world’s cheapest touch-screen tablet computer, priced at just 3,000 rupees (approx £40).