Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
Apple has reportedly teamed with SIM-card manufacturer Gemalto to create a ‘special’ SIM card that could allow the company to offer telephony services direct rather than rely on third party carriers.
Pictures of Sony Ericson’s widely rumoured ‘PlayStation phone’ have been released, confirming speculation that the electronics giant is set to take on Apple in the smartphone market.
In an age when time is displayed on a whole host of electrical devices, today, as many as one in seven Brits claim they have no reason to wear a watch as they use their mobile phone or PC to tell the time, according to new research.
Search marketing and technology firm Greenlight has launched its proprietary real-time price comparison platform for paid search.
Crunch.co.uk has secured a second round of funding with investments from Bebo co-founder Paul Birch and former Skype Chairman Michael van Swaaij, valuing the Online accounting service at £4m.
The world’s future battlegrounds will be in cyberspace warns Mark Mason, CEO of smartphone app developer Mubaloo, and the British media seem to be treating the threat as a big joke.
Companies can improve conversion rates and business performance by adopting a more systematic and comprehensive approach to testing and optimisation, according to research published today by Econsultancy and RedEye.
The number of web users will surpass two billion this year, approaching a third of the world population, but developing countries need to step up access to the vital tool for economic growth, according to a report from a United Nations agency.
Brits are predicted to spend £6.4 bn in December, up from £5.5 billion last year, but will be looking to spread the costs in times of economic uncertainty, according to a new study.