Storify adds 30-Day Twitter search for brands
Users now have access to the most powerful historical Twitter search outside of Twitter’s own archive.
Search
Google profits disappoint as growth slows
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.
Pinterest woos men with more personalised search topics
Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.
Mobile search case study: How George at Asda’s mobile conversions outperformed desktop
With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]
Google admits ‘more than half its ads are never seen’
Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google.
Google invests in SpaceX rocket program
SpaceX, the independents space exploration programme backed by billionaire Elon Musk, has won a $1bn (£660m) investment from Google and Fidelity Investments to boost innovation in space transport and satellite manufacturing.
Case study: Cottages4you gets 957% ROI with follow up messages
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]
Top newspaper sites on Twitter: Guardian most shared
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.
The end of Google Glass? Tech giant halts sales but vows eyewear will go on sale in future
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future.
Search wars: Google loses ground to Yahoo in US
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.