Baidu’s global market share drops nearly 8%
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.
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How customers are at the heart of marketing, brand and business
Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into … [Read more…]
Facebook to share ad revenue with video creators
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.
Ad-free social network Ello finally opens to public with iPhone app
Ad free social network Ello is finally opening up to the public, swapping its invite-only membership for a public iPhone app.
Google ‘Mobilegeddon’ 2 months on: How did brands fare?
When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research … [Read more…]
It’s Alive! Dr Frankenstein and SEO
Trying to ‘trick’ Google to get high in search results is a short-term game. Ultimately all SEO techniques have to be totally natural if they want to future proof online exposure. Mark Preston, founder and director of WildShark, looks at Google’s attempt create their own ‘Frankenstein’ machines that can emulate human thought- and what this … [Read more…]
Baidu disqualified from AI test
Chinese search giant Baidu has been disqualified from an artificial intelligence test in which it appeared to beat Google and Microsoft.
Retailers missing out of £6.6bn a year by not going mobile
UK retailers are collectively missing out on an astounding £6.6bn per year due to a lack of investment in their mobile offering, according to a new report into mobile spending.
Google adds buy button to search results
Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site.
Palestinian online travel startup Batuta gets $2.5m funding boost
Arabic online travel site Batuta has secured a $2.5 million Series A investment round led by Siraj Palestine Fund I