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Samsung

Video case study: Samsung marks South Sudan’s first Olympics with “Chant”

November 10, 2016

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.

Ads, Video, Viral music, Samsung, smartphones, video, YouTube

End of the wallet? Half of Brits carry less than £5 as cashless takes over

October 26, 2016

More than two in five people (43 per cent) say they keep less hard cash in their pockets than they did two years ago, according to new research.

E-commerce, Mobile Apple, Google, Samsung, security, smartphones

Smartwatch sales fall sharply as consumer interest fades

October 26, 2016

Smartwatch shipments declined by 51.6% year-on-year, suggesting that consumers are not ready for connected timepieces just yet, according to new research.

Mobile Apple, apps, brands, Samsung

Virtual reality goes mainstream? £350 Playstation VR goes on sale

October 14, 2016

PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience.

Mobile, News content, Google, Samsung, smartphones, UK

Total recall: Samsung tells Note 7 users to switch off phones over fire fears

October 11, 2016

Samsung has halted production and sales of its Note 7 phone worldwide, telling owners to switch them off, amid fears that the devices can catch fire.

Mobile, Regulation images, media, Samsung, Twitter

End of an era: BlackBerry stops making phones

September 29, 2016

Blackberry will no longer make handsets, as the once market leading smartphone pioneer shifts focus onto software, such as its BBM chat app.

Mobile Android, Apple, BBC, Google, Samsung

iPhone 7 launch: What are we searching for?

September 2, 2016

Apple has confirmed that the iPhone 7 will be available for pre-sale from the 7th September. Hitwise, a division of Connexity, has uncovered what Brits hope to see in the new update.

Mobile, Search Apple, Samsung, Search, UK

Amazon brings £4.99 Dash buttons to UK, Germany and Austria

August 31, 2016

Amazon’s Dash Button is finally launching in Germany, Austria, and the UK, letting consumers order brands on Amazon via the click of a fridge magnet button.

E-commerce, Mobile, News Amazon, brands, Germany, Samsung, technology

New AI tech promises to “only delivers ads that change consumer opinion”

August 25, 2016

Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.

Ads advertising, brands, global, marketing, Samsung

Samsung “most trustworthy Olympics sponsor brand”- survey

August 17, 2016

Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonalds is the least trusted, according to new research.

Ads, Video, Viral brands, content, Samsung, technology, UK
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