When Despicable Me characters overtook YouTube the campaign broke all records for both interacting and sharing. This case study outlines how creative agency Feref and communications agency Mediacom, generated buzz for the animated film using the MediaMind ad platform.
Data from the comScore Ad Metrix service has revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies.
This week the leading names in retail met at a closed meeting at the NGR US summit, in Miami.
Digital agency Code Computerlove has created an online game that compares the rich media platforms Flash and HTML5 side-by-side.
Media firm TigerSpike, has worked with The Times to develop the new iPad app for the newspaper’s monthly science magazine, Eureka.
As many as 91% of all organisations in the telecommunications sector are using social media platforms to engage in meaningful, two-way communication with customers and influencers, according to new research.
Nearly 10 million internet users turned to the web for financial advice, spending an average of 15 minutes on sites in the category during the month, according to new research.
News Corporation has revealed that 105,000 readers have paid to read The Times and Sunday Times online and via mobiles, since both broadsheet papers’ websites went behind a paywall four months ago.
British interior designer Kelly Hoppen MBE has launched a ‘Home Style’ App for iPhone and iPod touch, available on the App Store.
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]