Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the … [Read more…]
It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
The Super Bowl is one of the most watched events of the year, so brands need to be ready for high volumes of traffic. Carmen Carey, CEO Apica examines which brands potentially suffered extensive brand damage through their site going down as large numbers of fans were being pointed towards it in the half time … [Read more…]