Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.
People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.
The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have this month partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores.
More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]