To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).
Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.
Following in-depth research into the wants, needs and very unique habits of the UK’s Gen Z market, and successfully rebranding established brands to appeal to this hyper-connected audience, Andy Culbert from digital-first design agency MERó shares his five key take-outs of designing for Gen Z.
IKEA has implemented ContentSquare’s digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers’ online behaviour, as part of the business’ growth and customer strategy plan for 2019.
While online sales continue to grow, people still find the digital shopping experience lacking – with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research.
Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.
There are literally hundreds of ranking factors in search, but as Google keeps bringing in new algorithms and enhancing its technology the lists keep changing. Chris Simmance of Optus Digital explains which factors remain a constant to get good ranking and why for the best part website owners shouldn’t waste their time on the others.
Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.
Italian restaurant chain Carluccio’s has managed to rip up the content plan and take a new approach to social media. Tom Harvey, new client director at drinks and hospitality specialist YesMore, and he can outline the new approach, how it works and why it’s working well for Carluccio’s.
Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.