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Offers and promotions on social media: Baby boomers more likely to click than millennials

February 5, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Ads, Content, E-commerce, News, Social content, email, images, media

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

February 4, 2019

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

E-commerce, Mobile brands, content, ecommerce, global, images

Pinterest boosts beauty searches with ‘skin tone’ criteria

January 28, 2019

Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.

E-commerce, Search Android, content, images, media, Search

Top ecommerce tips: 7 steps for online retailers to avert a mobile crisis

January 21, 2019

Booming online sales are creating a smoke screen for a continually poor mobile shopping experience. Sherine El Tarahony, Business and Innovation Manager at parcelLab advises retailers to act now or pay the price, and offers 7 steps they can take to improve the mobile commerce customer experience.

Ads, Content, E-commerce, Mobile content, ecommerce, images, media, smartphones

Social media trends: What are people posting on their timeline?

January 18, 2019

Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.

Ads, Social content, Facebook, images, media, video

US court forces Domino’s Pizza to make app accessible to blind people

January 18, 2019

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

Content, E-commerce, Mobile, Regulation Apple, apps, BBC, images, smartphones

Gillette sparks social media storm with “Best a Man Can Be” ad

January 16, 2019

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

Ads, Content, News, Regulation, Social, Video, Viral advertising, images, media, Twitter, video

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

January 15, 2019

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

Ads, Content advertising, content, global, images, marketing

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

January 11, 2019

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….

Ads, Content, E-commerce, Mobile, News, Video, Viral advertising, China, content, Google, images

2018 in images: Shutterstock reveals most search for photos

January 3, 2019

With 2018 now at an end, Shutterstock looks back on the year’s most searched for names and events around the globe.

News, Search Entertainment, images, Search
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