British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button.
Ahead of London Fashion Week, Emily Buckman, Global Strategic Consultant, at Urban Airship, a digital growth company, looks at how the event has evolved, and the mobile strategies retailers should implement in order to take advantage of this five day event.
Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.
Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.
With 2.5 quintillion bytes of data created every day, how do companies stand out from the noise? Sylvia Jensen, Senior Director at Oracle Marketing Cloud gives her top tips.
Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need – maternity wear for 12-year olds.
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
Simple images which mirror target demographics are key to capturing attention According to new eye tracking research looking at the effectiveness of online ads
Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website.
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.