UK mobile shoppers lack brand loyalty to retailers
Most Brits are fickle consumers when its comes to mobile commerce, with 59% of UK shoppers have not decided on the brand they will purchase before researching or buying a product online.
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Men Vs. Women: Xmas online shopping habits revealed
Men are more likely to buy high-tech gifts this year, while women are more likely to choose toys and games, with CDs and DVDs proving most popular with both sexes, according to new research.
Dutch and Brits are Europe’s top web visitors
People in the Netherlands and the UK racked up the most website visits per month in Europe, according to new data.
Internet worth £100bn a year to UK economy
The internet is worth £100bn annually to the UK economy, comprising 7.2% of the gross domestic product, which is expected to reach 10% within five years, according to a survey commissioned by Google.
People that ‘like’ branded content aren’t customers- study
Nearly two thirds (60%) of people who ‘like’ or share branded content online are not its customers, with many feeling positive about the company after, according to new research.
Most US toddlers ‘have established online presence before they are 2’
Over nine in ten (92%) of American mothers share information about their children online, according to new research.
Mobile video: 12.1 million users in Europe with UK leading the way
The number of people viewing video on mobile devices has increased 66% in the past year to 12.1 million mobile consumers across the UK, France, Germany, Spain and Italy, with on-demand programmes growing 99% in the last year alone, according to new data.
Brits swap sofa for social when it comes to ‘event TV’
With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold.
‘The Silent Click’: Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
H&M launches transactional site in UK
Swedish fashion giant H&M has launched its much anticipated transactional website this week, hoping to tap into the growing demand for clothes shopping online.